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2016 PROJEKTPRODUKT LEAFLET


2016 COLLECTION THEME GLAM

The 'glam' is theme of project 3, try to express women's beauty that cannot be shown through men, such as glamorous, elegant, self confidence and charisma. As Projekt Produkt always aim to put extra elements within each collection's theme, there is more than glam, which glam is expressed in Projekt Produkt's own style.
Metal ornaments reminiscent of accessories, and use of structural design to make brand new type of clip-on sunglasses which are not like the existing detachable ones to create moderate sexy mood. Also, drastic cutting of front frame and metal ornaments inspired by accessories build refined glam mood.

KWAK JI YOUNG (1990-) 2016 Lookbook Main Model

Kwak Ji Young debut in 2009 as a super model, she is an attractive model who actively works in world’s stages with 178cm tall height and oriental face. she become known after 2013 F/W by joined 16 run-ways such as Jone Galliano, Vivian Westwood, Loewe and secured attention. So she had a chance to get on the stages of Chanel, Emporio Armani and Just Cavali which are world famous brands.
In 2014 S/S she was only asian model on the stage of Carven. and in 2014 F/W she was a main model of Ralph Lauren. Furthermore in 2015, she was picked out to be the model of global campaign for Shuuemura. By Working in New york, Paris, Milan, she raises statue of Korean model in the global fashion show.

REJINA PYO 2016 Collaboration Designer

Rejina Pyo is a Korean designer based in London. Regina has graduated Hongik University, majored in textile art fashion design. After her graduation, she had joined Korean company Handsome and E-LAND as a designer, but since she had thought of leaping into wider field of fashion, she decided to go to London and study at Central St. Martin’s school of art, where it produced a lots of universal designers such as Alexander McQueen, Stella MCcartney. After she has achieved her Master's degree, she launched her own collection in 2011 F/W London collection of Central St. Martin’s graduation show. After graduation, she worked as a designer and consultant in Roksanda Illincic and designed creative apparels. Her designs of adding classical elements in feminine theme, spread over from art to fashion through her own label REJINA PYO.

DJ SOULSCPAE 2016 Theme Music Producer

DJ Soulscape is a hip-hop DJ and producer. In 1998, he started Djing in club MP. His debut album 180g beats was evaluated as hottest Hip-Hop album so he was able to be situated as Korea's number one DJ & Producer. He is affiliated in Materplan production and work for his label 'Strange sweet sound' and released numerous mix-tapes. Currently, he leads a party unit 360sounds which was created in 2005 having a motto to let people hear variety of music. Above this, as a Korean turntablism pioneer, he had studied various genres of vinyl record and also, he is doing extensive activities in many different cultural field.
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